From cuts and styles to creative colouring the Wentworth Hair team will spoil you with their range of hair treatments.
The highly trained staff at Wentworth offer complete professional colouring and styling services using leading brand Schwarzkopf colour and styling products. For a salon experience with a difference, Wentworth Hair is a cut above.
GHD - A Brief History
You may want to know more about the company, people and brand that stands behind the GHD products that have so revolutionized the beauty industry. Let's start at the beginning and get the latest company developments in a thumbnail sketch of the GHD history.
GHD or Jemella Ltd. is proud of its Yorkshire-British heritage. The company was founded by a highly regarded former hairdresser named Robert Powls. In his profession, Mr. Powls came across a new, imported ceramic-tiled hair straightener in 2000. Powls immediately knew this product had the potential to change the world of hair care and hair styling.
Powls connected with two business partners and acquired the rights to the ceramic-tiled hair straightener. They aptly named their new product the Good Hair Day (GHD) hair straightener and promptly set about revolutionizing the hair care and beauty industry in January, 2001. Their marketing campaign was accepted with an almost religious-like fervor.
Although many hairdressers, originally scoffed at the idea of a L100 hair straightener, industry leaders agreed to test the product. Rave reviews soon followed. As the word got out, demand for GHD products grew beyond the founder's expectations.
Almost immediately, celebrities from stage and screen jumped on the GHD bandwagon. That publicity ignited a firestorm of sales activity and even more publicity. Now the hairdressers and public at large were very much in the game. At one point, consumers were knocking on warehouse doors to acquire their GHD hair straighteners.
As word spread, the need for marketing expenses decreased, allowing the company to focus on industry trends and technological advances. In 2002, GHD launched its stellar line of oil products. These products were first released in Australia, a booming market for GHD straighteners.
Meanwhile, demand continued to mount. In 2003, sales reached an astounding L12 million. In that same year, the company launched its first television ad entitled "The Salon" to announce the release of the Mini and Salon (nicknamed the "wide") GHD stylers. GHD products were now being offered to new markets in South Africa, Spain, Italy and Scandinavia.
In 2004, sales hit L37 million and the company released the Pink Iron products and an Expert Programme for salons. By now, envious competitors began to flood the market with GHD imitations, but the public was not to he deceived. The GHD commitment to research and development had gained the company a loyal following.
Much happened between 2004 and 2008, including the introduction of GFHD products to the USA, recognition by the Sunday Times as a "Fastest Growing Company," formal introduction of GHD products at fashion shows in London, Durban and New York and eventually sales of more than L130.
In 2007 the GHD IV styler collection was launched. The slogan was "Thou shalt never be the same girl twice." French and German markets were opened as the new branding motto "Thy will be done" took the world by storm. Now, such stars as Madonna, Gwyneth Paltrow and Cameron Diaz joined the GHD family.
With the launch of the new GHD limited pink edition, the product line was completed, at least for the time being.
116 years ago, chemist Hans Schwarzkopf ran a small drugstore in Berlin. Today Schwarzkopf - one of the strongest umbrella brands of Henkel - covers all products in the categories of hair coloring, care and styling. Thanks to its extraordinary growth over the years, Schwarzkopf ranks among the market leaders.
Alongside its retail brands (Schwarzkopf Retail), the Schwarzkopf brand portfolio also includes professional products (Schwarzkopf Professional). Henkel is dedicated to the development of innovative product technologies and currently holds over 7,600 patents.
Schwarzkopf, always in tune with the spirit of the times, has repeatedly revolutionized the market with technical breakthroughs and innovations.
An overview of 111 years of successful innovations
It was 111 years ago that the chemist Hans Schwarzkopf ran his small drugstore in Berlin. Today Schwarzkopf - one of the strongest brands of parent-company Henkel - handles with all products in the categories coloration, hair care and styling. Thanks to its extraordinary growth over the years, Schwarzkopf belongs to the market leaders. Alongside the retail brands (Schwarzkopf Retail) Schwarzkopf also includes professional products (Schwarzkopf Professional) in its brand portfolio. The company is dedicated to the development of innovative product technology and has up to now over 7,600 patents pending. With a finger on the pulse of innovation, Schwarzkopf has revolutionised the market with technical breakthroughs and innovations.
In 1898 the chemist Hans Schwarzkopf opened a small drugstore"The Dye, Drug and Perfumerie outlet" and laid the foundations for one of the world's most important hair-cosmetics businesses. Schwarzkopf's first formula in 1903 caused a wave of enthusiasm among its customers. The water-soluble powder-shampoo "The Shampoo with the Black Head" offered a simplicity of use and a value-for-money alternative to the expensive oils and harsh soaps of the time. Not only were all Berlin's chemists supplied with "The Shampoo with the Black Head", growing demand led to international marketing contacts in the Netherlands and Russia. At the beginning of the Nineteen-twenties, film stars from the booming movie industry started wearing short hairstyles as a mark of their emancipation. The "pageboy-look" became synonymous with the fashion of the Twenties and hair care became even more important.
A boon for the modern woman, Hans Schwarzkopf brings his newest innovation on the market in 1927: The world's first liquid shampoo. Only one year later Schwarzkopf posts the patent for a conditioner for the hair: Schwarzkopf Haarglanz, followed in 1933 by Onalkali, the world's first alkali-free shampoo. Which became thereafter the prototype for all modern shampoos.
Medium-long naturally flowing hairstyles are particularly favoured after the end of the Second World War. Unfortunately the permanent waves of the time can hardly be described as "hair-friendly". The market was once more revolutionised in 1947 with the advent ofOnaltherma, the first ever cold perm from Schwarzkopf. This allowed a permanent wave without needing to heat the hair to 100° Celsius.
In 1949 Schwarzkopf introduced the first ever crème shampoo in a tube - a revolutionary product innovation, that paved the way for the mass marketing of shampoos in Germany. The name Schauma Crème-Schaumpon became the synonym for the term shampoo. The brand name Schauma becomes a household term.
The Fifties - with its Swing, Rock'n Roll and petticoats, rang in the advent of new attitudes and lifestyles - hairstyles included: No woman would think of leaving the house without elaborately and immaculately styled hair. A new name emerged: Taft, "The liquid hairnet" became one of the best-known articles of the economic boom and the expression "Tafting" became synomynous with "spraying with hairspray" and is now an accepted turn of phrase.
The Hippie movement marked the Sixties and the Miniskirt becomes the fashion item. In 1960Schwarzkopf Professional launched the top-coloration Igora Royal, which became one of the most significant hair care products worldwide. Bell-bottoms and platform shoes are symbolic of the Seventies, Curly styles à la Farrah-Fawcett were paraded in the discos and the "Perm" gained popularity as a trend-look. Keeping up with the zeitgeist, Schwarzkopf introduced the "Schwarzkopf method" the first ever integral permanent-wave concept, comprising of consultation, technology and training. With the introduction of the color foam Igora Toning to European salons in 1975, the coloring and toning of hair becomes even simpler.
As in the seventies, environmental protection remains in the Eighties one of the most important social topics. Far ahead of its time, Schwarzkopf reacts as first cosmetics producer to the demands of the time and adapts Taft in 1987, enabling a completely C.F.C-propellant free product. Now blow-dried styles, Mullets and Mohicans can be styled without harm to the environment.
The Nineties bring with them a craving for natural products. Schwarzkopf reacts to this demand in 1991and introduces plant-based colors with Igora Botanic. This semi-permanent coloration is free from pesticides, herbicides and fungicides, utilising the industry's first ever bio-degradable organic formula.1995 sees the takeover of Schwarzkopf by the Henkel group and the advancement of Schwarzkopf to one of the worlds leading hair cosmetic companies. In 1998, the year of Schwarzkopfs centenary, yet another groundbreaking innovation is released: Re-Nature is the first self-pigmenting toner for greying hair, it's revolutionary formula reacts with the oxygen in the air and returns greying hair to it's natural color.
Sexy, trendy and inspired by topstylists: the new Millennium and the hip styling series OSiS from Schwarzkopf Professional set new standards in styling techniques. In 2002 Schwarzkopf Professonal releases a professional hair care-program with BC Hair Therapy, especially designed for individual hair types. The styling products from the Silhouette range are also re-developed at this time. 2003 sees the opening of the Flagship Academy Schwarzkopf (ASK) in Tokyo and the celebrated premier of theGerman Hairdressing Award, the largest independent photo-competition for the german hairdressing industry. With the advent of the premium hair-care range SEAH Hairspa from Schwarzkopf Professional, daily hair care is transformed into a moment of pure luxury and pleasure. With the grand opening of theLondon ASK Academy in 2004, Schwarzkopf Professional expands upon its international education and seminar opportunities for hairdressers, thus strengthening Schwarzkopfs standing within the international market.
Inspired by the latest trends from L.A. and New York, the streetstyle series got2b from Schwarzkopf aroused fascination with attention-grabbing names such as "Lockmittel" (Bait) and "Größenwahn" (Delusions of Grandeur).
In 2005 a newly developed, systematic innovations process allowed Schwarzkopf to bring ever-newer developments onto the market. The Schwarzkopf "Retoucher" allows the toning of hair roots between salon visits. Natural and Easy offers colors that never appear monotonous, thanks to exclusive Multi-Accentuation Technology. Taft introduces the Silk-touch line and got2b conquers the European market as the styling-series for trendsetters. In 2006 the hair care specialist Gliss augments its product range with the innovative Total Repair 19 Formula and Taft introduces its Senso-Touch Effect to its products.Brillance Luminance, the fashion-orientated coloration especially for dark hair also arrives on the market at this time. Schwarzkopf Professional releases Igora Royal, the first coloration to be designed in cooperation with professional stylists. In 2007 Schwarzkopf professional achieves yet another breakthrough in hair care for him and her with Active Dr. Hoting: this innovative patent-pending active-ingredients formula containing carnitintartrat has proven its effectiveness against non-illness-related hair-loss. Men Perfect the care and toning gel for men, allows the modern man to fashionably intensify his hair color. Schwarzkopf Professional developed BlondMe, a holistic coloration concept, comprising of forty individual blonde tones, professional hairdresser training and care and styling products for use at home. A further breakthrough in professional hair cosmetics arrived on the scene with BC Time Restore - the first ever hair care system with the active ingredient Q10 reactivates the hair's natural production of keratine. Top model Heidi Klum accepts the role of ambassador for Schwarzkopfs Taft, together building the perfect team for beauty and professional competence.
A new consumer group - the "LOHAS" make the conscious lifestyle awareness of 2008 to one of the biggest social trends of our time and Schwarzkopf delivers the products that it's customers demand. With Essensity, Schwarzkopf Professional offers an entire range of color, care and styling products containing pure natural essences. And completely free from artificial perfumes, silicon, paraffin, mineral oils and parabene. Schwarzkopf introduces Schauma Bio. Two further research successes: Coloristedelivers intensive high-gloss color in just ten minutes. The patent-pending Arginin Formula not only minimises damage to the hair, it also improves the efficiency of the coloration pigments themselves. The Cell Repair Technology from Gliss repairs damaged hair immediately with hair-identical keratine-proteins that effectively repair the hair cells without weighing the hair down.
2009 will see yet more convincing innovations from Schwarzkopf. A colorant that sets new standards,Essential Color is Schwarzkopf's most natural colorant without ammonia and with naturally-derived ingredients for intensive and radiant hair coloring with an added care effect. There will be new things in store in the realm of hair care as well: For demanding women who have thinning hair that needs care comes Schauma's Schauma Q10 Replenishing range. This rich formula helps to stimulate the hair's own keratin production. The hair is strengthened from root to tip, gaining in volume and suppleness. For men with thinning hair, Schauma Hair Activator offers an effective care program. This powerful formula containing caffeine stimulates hair growth factors and reactivates the hair roots. Asia Straight, the new line from Gliss with its unique cell repair technology, smoothes rebellious hair intensively without the need for straightening irons. The Asia straightening formula with bamboo and orchid essences repairs the structure of the hair. Taft Ultra with Silk Touch combines seemingly irreconcilable opposites: ultra strong hold and a silky hair feel.
L'Oreal Group is by far the world's biggest cosmetic giant today. Its headquarters is located in Clichy, a suburb in Paris, France. This company holds the most number of patents in the United States' nanotechnology industry, also specializing in the pharmaceutical and dermatological fields. Although L'Oreal products range from skin care and sun protection to perfumes and makeup, its major products are L'Oreal hair products.
The Beginnings of L'Oreal Hair Products
It all started in 1907, when young French chemist, Eugene Schueller, came up with a new idea on how to color hair. He first called this method, Aureole, which eventually turned into a line of L'Oreal hair products that he sold to Paris hairdressers.
In 1909, Schueller became the official owner of the company he himself created, the Safe Hair Dye Company of France. To uphold the company's pledge of providing only the best hair care products to customers, Schueller made sure that research and innovation remained the guiding principles of his company.
Three chemists were working for L'Oreal by the year 1920. By 1950, the company had 100 researchers on staff, increasing to a thousand by 1984. Today, L'Oreal hair products are manufactured and continually developed by almost 2,000 employees.
Currently, the company has a couple of research and development centers located in France, and one in China, Japan, and the United States. In a period of 33 years, L'Oreal Group purchased as well as merged with several companies. The company "Synthelabo" was purchased in 1973, and merged with "Sanofi" in 1999, giving birth to the "Sanofi-Synthelabo" company. It was then merged with another company, "Aventis" in 2994, resulting in "Sanofi-Aventis". The famous "The Body Shop" company was taken over by L'Oreal hair products company in 2006.
The company's slogan used to be "Because I'm worth it", but it was eventually changed to the more customer-oriented "Because you're worth it." L'Oreal Group also came up with a line of hair and body products for children named L'Oreal Kids, with "Because we're worth it too!" as its slogan.
Soon, L'Oreal Group began expanding their line of products, from hair care to beauty and cleaning products. Today, L'Oreal owns more than 500 brands and thousands of beauty products. The company went beyond producing L'Oreal hair products, which include hair color, styling aids, and permanents. They are now suppliers of fragrances, cleaners, and other body and skin care products.